I like to dress the woman, make her special… sexy… glamorous… highlight her femininity…
Ten years ago, I created my first men’s collection! What type of man did I want to address? I did not have a clear idea. I wanted to change the monotony of a choice of a suit. The first year I tried to make new proposals, sometimes too risky and therefore not easy to understand. Often without the support of an adequate advertising campaign!
I have always approached the music world and these proposals helped me to become a good friend of Lenny Kravitz. In last season’s collection I preferred to address the man who wants to take care of himself… be admired for elegance accented with sophisticated details and colors…
In the collection I presented yesterday I gave a lot of space to the classic blazer jacket, tailored to the body to make it sleek and mascolinizzando, making the shape of the shoulder more masculine… more sexy!
The colors make a huge difference. My son Daniele and I photograph some butterflies’ wings through a macro lens. Magnified, the subtle details in the images become our winning idea! It is from the veins of their wings and the fantastic colors… turquoise… blue… green… that we create the designs for the suits.
Daniele has a brilliant idea… to use metallic leather for a blazer with matching boots!
The surprise of the show that met with much success was a large mesh enclosure housing over a thousand butterflies. Before the parade I waved to my illustrious guests. Franca Sozzani graciously surprised me, I had not expected her presence at the Man Fashion Show! I was also very happy to see Suzy Menkes, the great fashion journalist of the International Herald Tribune.
The photographers had their cameras aimed at Kellan Lutz and his beautiful girlfriend Sharni Vinson, the young Australian actress, model and dancer. The handsome young Spaniard, actor Miguel Ángel Silvestre, elegant in a Roberto Cavalli design, bestowed smiles on the beautiful girls.
The lights dim… a few seconds of suspense…… the first model marks the beginning of the Fashion Show. The musical accompaniment creates the atmosphere for the dress code of the future beautiful playboy!
I LOVE YOU