Roberto Cavalli107. CLASS … CLASS … CLASSSSSSSS!

What a banal name for a fertile imagination like mine… I have to tell you how this line and brand was born.

Art is in my DNA. I was born in Florence and I have breathed art ever since! Right from my very first creations my style developed from desire to make art! My first collection, my first presentation, were like a “vernissage”… a private preview… drawings… color…

The woman for me was “una bella cornice” for my work… My first boutiques… Saint Tropez… New York… when I walked in they gave me a feeling of too much… too much art… I had to tone down my frenzy to be a “fashion artist”. I had to create a complete look. A smart one-colored jacket that would give the most value to my artistic, hand-painted or printed jeans and vice versa.CLASS Roberto Cavalli

I thought about creating a new brand, “una collezione di capi principalmente uniti”, a collection of garments of mainly one color with little references to my more artistic line. The collection kept the Roberto Cavalli DNA but with a sobriety of color.

Class… Class… “Classica” the new line was classica, a classic name for my new brand!

Today we opened the new showroom Roberto Cavalli CLASS in Corso Venezia in Milan. A magnificent elegant palace… CLASS…ICO!

I would like to thank the Lorenzon family to whom I entrusted the responsibility of managing this brand… from production to marketing.

This new showroom is the result of how our partnership is… FANTASTICA!

Class Roberto Cavalli Showroom

Class Roberto Cavalli Showroom

Un bacino a tutti…

Roberto Cavalli

5 replies
  1. Francesco
    Francesco says:

    Grande Cavalli!!
    Belle le foto…e la location…mamma mia! 🙂
    Io credo che un’artista come te, che come giustamente sottolinei “Sono nato a Firenze ed ho respirato arte da quando sono nato!” (è vero si respira Arte a Firenze!!!) abbia delle capacità incredibili, e di fatto lo dimostri in praticamente ogni cosa che fai…bravo! 🙂
    Un Abbraccio.

  2. yana
    yana says:

    mi vergogno un po di ammetterlo, ma non avevo mai capito completamente il concetto di CLASS, ed invece é semplicissimo (come tutte le cose geniali 😉 Io stessa ADORO lo stile della linea principale Roberto Cavalli ma tante cose preferirei ammirare dal esterno, nel senso che probabilmente non li metterei… CLASS invece ha meno pretese sensa perdere lo stile e bellezza… MI PIACE!


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