107. CLASS … CLASS … CLASSSSSSSS!
What a banal name for a fertile imagination like mine… I have to tell you how this line and brand was born.
Art is in my DNA. I was born in Florence and I have breathed art ever since! Right from my very first creations my style developed from desire to make art! My first collection, my first presentation, were like a “vernissage”… a private preview… drawings… color…
The woman for me was “una bella cornice” for my work… My first boutiques… Saint Tropez… New York… when I walked in they gave me a feeling of too much… too much art… I had to tone down my frenzy to be a “fashion artist”. I had to create a complete look. A smart one-colored jacket that would give the most value to my artistic, hand-painted or printed jeans and vice versa.
I thought about creating a new brand, “una collezione di capi principalmente uniti”, a collection of garments of mainly one color with little references to my more artistic line. The collection kept the Roberto Cavalli DNA but with a sobriety of color.
Class… Class… “Classica” the new line was classica, a classic name for my new brand!
Today we opened the new showroom Roberto Cavalli CLASS in Corso Venezia in Milan. A magnificent elegant palace… CLASS…ICO!
I would like to thank the Lorenzon family to whom I entrusted the responsibility of managing this brand… from production to marketing.
This new showroom is the result of how our partnership is… FANTASTICA!
Un bacino a tutti…
I LOVE YOU