384. Summer… Sea… Sand… Saint Tropez!

Roberto Cavalli384. Summer… Sea… Sand… Saint Tropez!

I opened my first boutique in Saint Tropez in August 1973. My Boutique was a boutique-but-not-a-boutique.

A Boutique unlike any other… with sand on the floor and everybody walking barefoot…

The clothes were hanging or placed on shelves, seemingly at random, although they followed a chromatic order. It was more a Bazaar than a Boutique.

Brigitte Bardot’s visit consecrated the Boutique as the trendy place, it become the place to see and be seen. It was a meeting point…

Young people would meet there before going to sit in the bars along the sea-front from where to watch the yachts and the people strolling by.

Every day I invented something, I had to develop new ideas to attract people. From New York I brought in a container of old scarves of all types and sizes. Putting them together, mixing patterns and colours, I created tops, shirts and especially blouses to wear over the pants.

I cut old jeans, turning them into hot pants, then I inserted my printed leather. It became a style. My style.

Fashion isn’t just seeing things that others can’t see but seeing things that everybody can see and yet seeing them in a new way.

People would go crazy. I worked and earned. More than working and earning, I was having fun! That was the number one reason for me to be in Saint Tropez.

I had a white Ferrari 365 GTC/4 with black roof and in front of my Boutique I moored my little twelve meter boat. It had just a room with a small dining area. More than enough!

It was my pied-a-terre. Very convenient. The Ferrari allowed me to travel from Florence to Saint Tropez every Friday afternoon and spend the entire weekend there. My friends were waiting for me at the port and, before I arrived, they had already organized the evening.

The drive left me feeling refreshed in a party-mood. A Playboy? I don’t think so. I am too romantic to be a “playboy”… for me to say “I love you…” there must be a truth…

In that period in Saint Tropez I met a very sweet and beautiful German girl, Uthe… but that is a story for another time…


Roberto Cavalli Blog

Roberto Cavalli Boutique Saint Tropez - 1970

Roberto Cavalli Boutique Saint Tropez – 1970

Cavalli Caffä Saint-Tropez

Cavalli Caffä Saint-Tropez

Ferrari_365 GTC/4  - 1970

Ferrari_365 GTC/4 – 1970


Roberto Cavalli Spring/Summer 2015 Collection


1 reply

Comments are closed.