68. A Collection Based Solely on Leather…

Giorgio Cavalli holding Roberto Cavalli

Giorgio Cavalli holding Roberto Cavalli

68. A collection based solely on leather is clearly not sufficient.

Jeans are my favorite piece. I must find a way to present them in a new and different way. This might be the right idea to revive an amazing garment.

I buy a certain number of used jeans, widely used, at the market in Florence. Some are heavily worn. Their beauty lies in their subtle color differences. Each pair of jeans is of different denim and ages in a different way.

I cut out strips from the jeans excluding the main seams and keeping the pockets intact. Using a paper model I then cut new jeans in various shades made of pieces of the old jeans. I re-use the pockets of the old jeans and I cover the worn parts and mistakes with my leather printed in different colors and patterns.

Now I am really pleased! I carefully critique my work and I get excited… with my own ideas! This time I leave for Paris with a different collection. The customers who visit my booth immediately show more interest.

A good collection is perceived immediately and the news spreads quickly like wildfire, like a Tom Tom. Within hours, word of mouth transmits and amplifies it from customer to customer. The next morning, at the opening of the stand, I have many clients who are waiting for me! We are not prepared to face so much excitement!

It is as true today as it was yesterday – fashion needs something new, something different!

The boutiques and the buyers are competing for an exclusive on my new collection. My confidence in what I have accomplished is reflected in my decisions and my answers!

Roberto Cavalli Vintage
This is the beginning of something important… a success unknown to me before… from the very first moment I love it… I know immediately, intuitively, that I must take this in very small doses… like a mighty miracle drug!

This is the story of my beginning, but my adventure continues with many stories that will seem at first implausible, even impossible!

Life is wonderful if you understand its’ meaning and appreciate the music!

I LOVE YOU
Roberto Cavalli

10 replies
  1. john Talamini
    john Talamini says:

    Ciao Roberto,

    Sono stato in contatto con Benedetta Bizzi abbiamo parlato su il licensing della Roberto Cavalli Organsation, e lei ha suggerito che vi parliamo.

    Per il 2012 e oltre, in parte grazie ai nostri rappresentanti a IMG media, Music Fashion TV si sta espandendo la sua esperienza televisiva nei settori della programmazione di fatto (vale a dire, Behinf the Seams con Hilary Alexander). Vorremmo mettere due potenziali opportunità di licensing in avanti.

    1. Café Cavalli (titolo provvisorio) basata in parte sul ispirazione “Blog” di Roberto, alla quale saremo lieti di tutti i giorni, e da cui vorremmo produrre un programma settimanale in formato rivista con moda, eventi di intrattenimento, apparenze red carpet e temi di interesse, che avrebbe essere adatto per un pubblico mondiale, in quanto riteniamo che un programma come questo potrebbe essere visto da chiunque all’interno dell’impero Cavalli globale.

    Reply
  2. Francesco
    Francesco says:

    Grande Roberto!!!
    Che Bella la Foto da bambino!! Quella è la famosa casa di Via Maragliano? 🙂
    Forte l’idea della pelle sul jeans….mi piace poi come la descrivi “a coprire le malefatte” ahaha bel termine, rende l’idea 🙂
    Per l’enfasi di come lo racconti sembra ieri….sembra di viverla adesso!!
    Continua…ci garba, ci garba!! 🙂
    Un Abbraccio
    Francesco

    Reply
  3. Марина
    Марина says:

    its my big dream to take part in advertising clothes by genius Roberto Cavalli and i also sure that i’m not alone with this desire))) yes, sometimes the predator is wake up inside of me!!!!

    Reply
  4. arlo haisek
    arlo haisek says:

    GRANDE! che bello vedere l’evoluzione di chi ce là fatta
    oltre ad essere un grandissimo artista-stilista è un mito grazie per averci raccontato la sua storia è come un film avvincente si aspetta sempre il nuovo racconto
    buona giornata
    ah ultimamente ho visto Baarìa e the flow a proposito di film

    Reply

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