The Dream Factory

The Dream Factory is the place where Roberto Cavalli creates his works of art, clothing and accessories to make you feel beautiful, admired, elegant and sensual.
Roberto Cavalli’s office is located on the outskirts of Florence, not far from the 14th century tower, which is his home.

Florence, the cradle of art, is where Roberto finds the inspiration for its natural creations as he is telling us: “Florence is such a special city. I travel a lot, today I am here, tomorrow maybe in London or Paris or New York. New York is a city where I feel more excited, sometimes I say New York is like a drug it gives you so much energy, but afterwards I need Florence, I live to come back here.
I need to continue to breathe art, the air that is in Florence, to walk in my city, to walk in my streets. It’s so charming — Pitti Palace, the Ponte Vecchio, Michelangelo’s David. That is Florence. I love it.”

Roberto’s office is plastered with pictures, and he loves being surrounded by memories: every object tells a story.

The office leads directly to the “black room”, so called because of the characteristic black tile floor. It’s the place where technology merges with artistic inspirations from all over the world and new creations are born.

Next is the printing room, where colors blend with fine fabrics to produce beautiful colorful fabrics that will go to the master tailors.

Past the printing room are the Master Tailors who hand-sew each piece. Here the magic is complete and the fabric is animated as if by an invisible model which emphasizes the preciousness of the printed fabric.

From the Web: Luxury Institute Survey

News Release: Luxury Institute Survey: U.S. High Net-Worth Consumers Rank the “Best of the Best” Luxury Brands in Four Fashion Categories

(NEW YORK) March 23, 2010 – The objective and independent New York City-based Luxury Institute reported today the results of the “Best of the Best” luxury brands in the U.S. based on the 2010 Luxury Brand Status Index (LBSI) survey. This survey identifies the top brands that deliver true luxury based solely on the unbiased ratings of wealthy U.S. consumers. The following four luxury categories were rated: Women’s Fashion (37 brands), Women’s Shoes (38 brands), Men’s Fashion (32 brands), and Men’s Shoes (20 brands).

The LBSI asks high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected.

Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in the U.S.?

The “Best of the Best” are: (LBSI score out of 10)

Women’s Fashion
– Roberto Cavalli-7.89
– Hermes-7.81
– Balenciaga-7.80

Women’s Shoes
– Christian Louboutin-8.54
– Manolo Blahnik-8.18
– Zac Posen-8.15

Men’s Fashion
– Ermenegildo Zegna- 7.50
– Brioni-7.44
– John Varvatos-7.29

Men’s Shoes
– Ferragamo- 7.69
– Hermes-7.46
– Louis Vuitton-7.30

Luxury Institute Blog

A Beautiful Morning

What a wonderful day in Florence!

My house is on a beautiful hill surrounding the city. I was told that in the 14th century it was a watchtower where warriors would stand and defend Florence before anyone could reach the city walls.

The beautiful light from the sun welcomed my day, the early white flowers sprouting on the tops of some trees near my bedroom window, almonds, cherries, peach trees… and, wow, Spring is here!!! I realized at that moment that the work, the commitments, the thought of creating sexy, special, fantastic collections made me forget that spring has arrived, GOD I LOVE YOU!!!!