From the Web: Luxury Institute Survey

News Release: Luxury Institute Survey: U.S. High Net-Worth Consumers Rank the “Best of the Best” Luxury Brands in Four Fashion Categories

(NEW YORK) March 23, 2010 – The objective and independent New York City-based Luxury Institute reported today the results of the “Best of the Best” luxury brands in the U.S. based on the 2010 Luxury Brand Status Index (LBSI) survey. This survey identifies the top brands that deliver true luxury based solely on the unbiased ratings of wealthy U.S. consumers. The following four luxury categories were rated: Women’s Fashion (37 brands), Women’s Shoes (38 brands), Men’s Fashion (32 brands), and Men’s Shoes (20 brands).

The LBSI asks high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected.

Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in the U.S.?

The “Best of the Best” are: (LBSI score out of 10)

Women’s Fashion
– Roberto Cavalli-7.89
– Hermes-7.81
– Balenciaga-7.80

Women’s Shoes
– Christian Louboutin-8.54
– Manolo Blahnik-8.18
– Zac Posen-8.15

Men’s Fashion
– Ermenegildo Zegna- 7.50
– Brioni-7.44
– John Varvatos-7.29

Men’s Shoes
– Ferragamo- 7.69
– Hermes-7.46
– Louis Vuitton-7.30

Luxury Institute Blog

A Beautiful Morning

What a wonderful day in Florence!

My house is on a beautiful hill surrounding the city. I was told that in the 14th century it was a watchtower where warriors would stand and defend Florence before anyone could reach the city walls.

The beautiful light from the sun welcomed my day, the early white flowers sprouting on the tops of some trees near my bedroom window, almonds, cherries, peach trees… and, wow, Spring is here!!! I realized at that moment that the work, the commitments, the thought of creating sexy, special, fantastic collections made me forget that spring has arrived, GOD I LOVE YOU!!!!

Roberto Cavalli announces its New Web Platform

We are pleased to announce that Roberto Cavalli will be increasing its Web presence with the launch of a blog and official pages on Facebook and Twitter

This project will put the Cavalli Maison in direct contact with its fans, with the chance to share its unique fashion and lifestyle concept.

Moreover, from today, 15 March 2010, all the CLASS Roberto Cavalli outdoor advertising campaign will feature a QR Code ( Quick Response ), allowing you to connect to and discover the Maison’s new “mobile” portal in just one click, which can be navigated from all smartphones worldwide.

The launch of the Web platform stands as a testament to the ongoing search for innovative communication tools and is fully in keeping with Roberto Cavalli’s longstanding interest in the world of youth, in technology and in modernity.

As of 31 March 2010, the new official website will also be online, marked by brand new graphics and enhanced by a special section dedicated to the celebrations for the 40th anniversary of the Cavalli Maison.

The project has been conceived in line with the stylistic elements of the Cavalli world, with particular attention paid to the simplicity of images, wealth of content and possibilities for interconnection between the various platforms.