The Dream Factory

The Dream Factory is the place where Roberto Cavalli creates his works of art, clothing and accessories to make you feel beautiful, admired, elegant and sensual.
Roberto Cavalli’s office is located on the outskirts of Florence, not far from the 14th century tower, which is his home.

Florence, the cradle of art, is where Roberto finds the inspiration for its natural creations as he is telling us: “Florence is such a special city. I travel a lot, today I am here, tomorrow maybe in London or Paris or New York. New York is a city where I feel more excited, sometimes I say New York is like a drug it gives you so much energy, but afterwards I need Florence, I live to come back here.
I need to continue to breathe art, the air that is in Florence, to walk in my city, to walk in my streets. It’s so charming — Pitti Palace, the Ponte Vecchio, Michelangelo’s David. That is Florence. I love it.”

Roberto’s office is plastered with pictures, and he loves being surrounded by memories: every object tells a story.

The office leads directly to the “black room”, so called because of the characteristic black tile floor. It’s the place where technology merges with artistic inspirations from all over the world and new creations are born.

Next is the printing room, where colors blend with fine fabrics to produce beautiful colorful fabrics that will go to the master tailors.

Past the printing room are the Master Tailors who hand-sew each piece. Here the magic is complete and the fabric is animated as if by an invisible model which emphasizes the preciousness of the printed fabric.

Roberto Cavalli announces its New Web Platform

We are pleased to announce that Roberto Cavalli will be increasing its Web presence with the launch of a blog www.robertocavalliblog.com and official pages on Facebook www.facebook.com/RobertoCavalli and Twitter www.twitter.com/Roberto_Cavalli.

This project will put the Cavalli Maison in direct contact with its fans, with the chance to share its unique fashion and lifestyle concept.

Moreover, from today, 15 March 2010, all the CLASS Roberto Cavalli outdoor advertising campaign will feature a QR Code ( Quick Response ), allowing you to connect to and discover the Maison’s new “mobile” portal in just one click, which can be navigated from all smartphones worldwide.

The launch of the Web platform stands as a testament to the ongoing search for innovative communication tools and is fully in keeping with Roberto Cavalli’s longstanding interest in the world of youth, in technology and in modernity.

As of 31 March 2010, the new official website www.robertocavalli.com will also be online, marked by brand new graphics and enhanced by a special section dedicated to the celebrations for the 40th anniversary of the Cavalli Maison.

The project has been conceived in line with the stylistic elements of the Cavalli world, with particular attention paid to the simplicity of images, wealth of content and possibilities for interconnection between the various platforms.

Fashion’s Revitalizing Energies

“I have always observed youngsters and their world with keen interest, they energize me with their youthful, positive vibes: they are a source of inspiration from which I absorb ideas, suggestions and food for thought for my collections.”

November 30th 2009 was an important date for Roberto Cavalli’s new venture on the online world, the Roberto Cavalli online store grand opening.

The online store, powered by Yoox, lets you “shop until you drop”, it’s the power of the Internet that never sleeps. Ready to wear, underwear, footwear and accessories from the latest Roberto Cavalli collection. This new online store lets you shop 24 hours a day seven days a week, with confidence, directly to your home from Roberto Cavalli’s atelier in Florence.

And 2010 is the year that will consolidate Roberto Cavalli’s online presence on Twitter, Facebook and a personal Blog.

As Roberto Cavalli says: “I am attracted by the phenomenon of social networking and surprised by the size and growing number of groups on Facebook that love my fashion and my lifestyle. This new challenge fills me with enthusiasm because I believe that the internet represents the future and an unlimited source of surprises.”.

Roberto Cavalli has always been attracted to new technologies. He was a pioneer in the adaptation of the use of the computer to empower design, to create new and more colourful patterns, to experiment and develop new technique and to create incredible pieces that are loved all over the world.

Roberto Cavalli’s vision embraces both fashion and technology, “Fashion design is my passion, my life, our daily life.“ When every one of us wakes up in the morning we say: “What do I have that I can wear today to make me look beautiful, fantastic, sexy, special? Fashion is a state of mind. That is the reason I love being your fashion designer because I can use it to measure, mold and improve your mood beyond what you may have imagined possible. I love being a fashion designer.”