Color is my life

Fashion is color and vice versa.
It is difficult to imagine Roberto Cavalli’s creations without those wonderful, subtly nuanced, hues that that make his colors unique.
There is a relationship that binds color with our moods, our feelings, our  inmost sensibilities themselves that we wish to convey when we decide to wear a certain color.
But what are Roberto’s favorite colors?
“… It depends on my mood. Sometimes it depends on where I am, sometimes I adore and love red, sometimes the yellow when I am in the country because the yellow that is with the green and around me I say, “Fantastico!” I love the turquoise when I am in my boat and around me you have the light blue, the dark blue, and I say, “My God, I love this special turquoise combination.” I love the combination of colors. Color is my life.”

The Dream Factory

The Dream Factory is the place where Roberto Cavalli creates his works of art, clothing and accessories to make you feel beautiful, admired, elegant and sensual.
Roberto Cavalli’s office is located on the outskirts of Florence, not far from the 14th century tower, which is his home.

Florence, the cradle of art, is where Roberto finds the inspiration for its natural creations as he is telling us: “Florence is such a special city. I travel a lot, today I am here, tomorrow maybe in London or Paris or New York. New York is a city where I feel more excited, sometimes I say New York is like a drug it gives you so much energy, but afterwards I need Florence, I live to come back here.
I need to continue to breathe art, the air that is in Florence, to walk in my city, to walk in my streets. It’s so charming — Pitti Palace, the Ponte Vecchio, Michelangelo’s David. That is Florence. I love it.”

Roberto’s office is plastered with pictures, and he loves being surrounded by memories: every object tells a story.

The office leads directly to the “black room”, so called because of the characteristic black tile floor. It’s the place where technology merges with artistic inspirations from all over the world and new creations are born.

Next is the printing room, where colors blend with fine fabrics to produce beautiful colorful fabrics that will go to the master tailors.

Past the printing room are the Master Tailors who hand-sew each piece. Here the magic is complete and the fabric is animated as if by an invisible model which emphasizes the preciousness of the printed fabric.

Roberto Cavalli announces its New Web Platform

We are pleased to announce that Roberto Cavalli will be increasing its Web presence with the launch of a blog www.robertocavalliblog.com and official pages on Facebook www.facebook.com/RobertoCavalli and Twitter www.twitter.com/Roberto_Cavalli.

This project will put the Cavalli Maison in direct contact with its fans, with the chance to share its unique fashion and lifestyle concept.

Moreover, from today, 15 March 2010, all the CLASS Roberto Cavalli outdoor advertising campaign will feature a QR Code ( Quick Response ), allowing you to connect to and discover the Maison’s new “mobile” portal in just one click, which can be navigated from all smartphones worldwide.

The launch of the Web platform stands as a testament to the ongoing search for innovative communication tools and is fully in keeping with Roberto Cavalli’s longstanding interest in the world of youth, in technology and in modernity.

As of 31 March 2010, the new official website www.robertocavalli.com will also be online, marked by brand new graphics and enhanced by a special section dedicated to the celebrations for the 40th anniversary of the Cavalli Maison.

The project has been conceived in line with the stylistic elements of the Cavalli world, with particular attention paid to the simplicity of images, wealth of content and possibilities for interconnection between the various platforms.