“The decision to create ‘Roberto Cavalli Home’ derives from my personal desire to share with those who love me the joy of living of my design, of my creativity, of my philosophy and of my style, also in the home decoration sector”. Roberto Cavalli
With these new deals the creativity of the Florentine stylist also enters the Home sector Milan, September 20th, 2011 – The Roberto Cavalli Group enters the “Home” sector, offering its clients an assortment of products that are unique and aspire to the great creativity of the Florentine stylist, who, for some time now, has displayed it in the decorations of his homes, boats, stores and Clubs.
In order to create “Roberto Cavalli Home”, the Roberto Cavalli Group signed in these days important licence agreements with prestigious Partners who will develop the different product categories: from furniture to furnishing accessories, from ceramics to wallpaper, from textiles to porcelain.
All the collections will be presented by the “Roberto Cavalli Group” at the Milan “Salone del Mobile 2012” (the Milan Furniture Trade Exhibit), even if some of the products will be presented from the end of 2011 and the beginning of 2012 by the Partners at the stands of their respective sector trade exhibits.
In line with the philosophy and the DNA of the brand, which always united the concept of fashion and design with glamour and sensuality, “Roberto Cavalli Home” will aspire to the iconic prints and the most significant patterns of the collections of the fashion group: from animalier to damasks, to overlaps of colors and textures. Great attention and care will be given to the choice of materials and textiles, to combinations and manufacturing. “The home and objects that surround us reflect the lifestyle of each of us, the fantasy, the memories of a trip, a dream of the heart and of passion…we are always looking for new inspirations in order to be surrounded by objects and a setting in which we feel comfortable,” said Roberto Cavalli, Founder and Chairman of the Roberto Cavalli Group “The decision to create ‘Roberto Cavalli Home’ derives from my personal desire to share with those who love me the joy of living of my design, of my creativity, of my philosophy and of
my style, also in the home decoration sector”.
The Roberto Cavalli Group intends to introduce these new product categories on the Italian, European and American markets as well as in those areas with the strongest economic growth including Eastern Europe, the Middle East, China and Asia Pacific.
In particular to create “Roberto Cavalli Home”, the Roberto Cavalli Group signed four development, creation, production and distribution license agreements, all lasting five years until 2016 with the following partners: JC Passion for the furniture and furnishing accessories line; Industrie Emiliana Parati for the creation of a wallpaper line; Gruppo Ceramiche Ricchetti SpA for floor coverings and ceramic outdoor and indoor floors; Caleffi SpA for bed, bath and table textile line. The Cavalli Group will sign other license agreements, which will be subsequently announced, with prestigious Partners in different product categories.