Just Cavalli Spring/Summer 2012 Advertising Campaign

The new Just Cavalli Spring/Summer 2012 advertising campaign was shot by Terry Richardson, known for his eccentric, transgressive and provocative style.
Lindsey Wixon, Ruby Aldridge, Jac Jagaciak, Benjamin Eidem, Josh Beech are the protagonists of captivating and sparkling, and at times naughty images, where glamour and positivity are bound with a seduction and freshness.
The constant creative evolution of the brand, which draws inspiration from the lifestyles of the new generation, is a point of reference for young people who love to dress everyday life up with a positive energy.
Terry Richardson shot the images in Milk Studio, New York, against a monochromatic background which emphasises the romanticism, sweetness and lightness of the Spring/Summer 2012 collection, signalling the relaunch of the Just Cavalli brand.
A return to the origins of the Cavalli style, interpreted by the designer in a contemporary key.
The prints come from the photos taken by Roberto Cavalli of his travels, definite protagonists of this collection, inspired as always by the wonder of nature.

Photographer: Terry Richardson
Creative Director: Eva Cavalli
Hair Stylist: Jimmy Paul
Make-up Artist: Lloyd Simmonds
Location: Milk Studio, New York NY

The new Just Cavalli Spring/Summer 2012 advertising campaign was shot by Terry Richardson, known for his eccentric, transgressive and provocative style.
Lindsey Wixon, Ruby Aldridge, Jac Jagaciak, Benjamin Eidem, Josh Beech are the protagonists of captivating and sparkling, and at times naughty images, where glamour and positivity are bound with a seduction and freshness.
The constant creative evolution of the brand, which draws inspiration from the lifestyles of the new generation, is a point of reference for young people who love to dress everyday life up with a positive energy.
Terry Richardson shot the images in Milk Studio, New York, against a monochromatic background which emphasises the romanticism, sweetness and lightness of the Spring/Summer 2012 collection, signalling the relaunch of the Just Cavalli brand.
A return to the origins of the Cavalli style, interpreted by the designer in a contemporary key.
The prints come from the photos taken by Roberto Cavalli of his travels, definite protagonists of this collection, inspired as always by the wonder of nature.

Photographer: Terry Richardson
Creative Director: Eva Cavalli
Hair Stylist: Jimmy Paul
Make-up Artist: Lloyd Simmonds
Location: Milk Studio, New York NY

Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign

Jon Kortajarena, an icon of charm and masculinity, is the protagonist of this advertising campaign.
Steven Meisel shot the campaign in the studios situated on Pier 59 in New York, set against a monochromatic background which emphasizes the Cavalli menswear formal esthetic, made of clothes, of course, but mainly of personality, because fashion influences its times only when style becomes lifestyle, mingling image and substance
Jon Kortajarena has been also the main character of the video created during the last Roberto Cavalli menswear fashion show held in June, in which sounds and images give a profound depth to the magic of the show and the extremely sophisticated vision of the Cavalli man.
The video was created by Stefano Lorenzi, who has directed and written the screenplay for many short films and documentaries based on social issues, who collaborated with Daniele Cavalli to enhance the intimacy of the male ritual of dressing, before an encounter, in which the tailored suit is a means of bestowing full of confidence and self-awareness.
Through images and sounds the director brings this ritual to life for the viewer’s experience. The sound of his skin on the soft leather loafers, the rustle of his jacket over his shirt, a belt being stretched at his waist: images that represent the substance and essence of the garments.
Each runway look is captured through a sequence of photographic moments, completing the vision of the total look of details such as embroidery, the working of the leather, the finishing of the fabrics. The model and his outfit are analyzed, investigated, studied and appreciated through a cinematic vision.
The soundtrack for the video was created exclusively by the Fun Lovin’ Criminals, who worked directly with Maison Cavalli to mix an original track that best expresses the mood of the collection.

Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign

Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign


Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign

Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign


Jon Kortajarena, an icon of charm and masculinity, is the protagonist of this advertising campaign.
Steven Meisel shot the campaign in the studios situated on Pier 59 in New York, set against a monochromatic background which emphasizes the Cavalli menswear formal esthetic, made of clothes, of course, but mainly of personality, because fashion influences its times only when style becomes lifestyle, mingling image and substance
Jon Kortajarena has been also the main character of the video created during the last Roberto Cavalli menswear fashion show held in June, in which sounds and images give a profound depth to the magic of the show and the extremely sophisticated vision of the Cavalli man.
The video was created by Stefano Lorenzi, who has directed and written the screenplay for many short films and documentaries based on social issues, who collaborated with Daniele Cavalli to enhance the intimacy of the male ritual of dressing, before an encounter, in which the tailored suit is a means of bestowing full of confidence and self-awareness.
Through images and sounds the director brings this ritual to life for the viewer’s experience. The sound of his skin on the soft leather loafers, the rustle of his jacket over his shirt, a belt being stretched at his waist: images that represent the substance and essence of the garments.
Each runway look is captured through a sequence of photographic moments, completing the vision of the total look of details such as embroidery, the working of the leather, the finishing of the fabrics. The model and his outfit are analyzed, investigated, studied and appreciated through a cinematic vision.
The soundtrack for the video was created exclusively by the Fun Lovin’ Criminals, who worked directly with Maison Cavalli to mix an original track that best expresses the mood of the collection.
Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign

Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign


Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign

Roberto Cavalli Spring/Summer 2012 Menswear Advertising Campaign


Roberto Cavalli Parfum – Don’t Go Unnoticed

We have the pleasure to show you the first backstage video of the new Roberto Cavalli fragrance.
Elisa Sednaoui is the protagonist of the movie directed by Johan Renck, who captured the essence of the Cavalli woman though images full of seduction, glamour and mystery.
Elisa Sednaoui naturally embodies the Roberto Cavalli woman.
Her feline eyes and her elegance are comparable to that of a tiger: silk dresses her, gold adorns her neck, and the perfume transports her. Her dress covers and uncovers her, preceding and following her like an impregnable wave.
The Cavalli woman is sensual, self–confident, the master of her own destiny, she attracts the people that surround her: Don’t Go Unnoticed!
We have the pleasure to show you the first backstage video of the new Roberto Cavalli fragrance.
Elisa Sednaoui is the protagonist of the movie directed by Johan Renck, who captured the essence of the Cavalli woman though images full of seduction, glamour and mystery.
Elisa Sednaoui naturally embodies the Roberto Cavalli woman.
Her feline eyes and her elegance are comparable to that of a tiger: silk dresses her, gold adorns her neck, and the perfume transports her. Her dress covers and uncovers her, preceding and following her like an impregnable wave.
The Cavalli woman is sensual, self–confident, the master of her own destiny, she attracts the people that surround her: Don’t Go Unnoticed!