395. Fashion is Colour, Joie de Vivre, Experimentation, Audacity, Communication…

Roberto Cavalli395. Fashion is Colour, Joie de Vivre, Experimentation, Audacity, Communication…

After the success of 1971 my fashion begins to travel around the world… these are important years, years of great changes.

We are in the early ’80s… technology begins to make its way. The winds in your face are the winds of change.  Orders are now received via Fax and the first Personal Computers begin to change our lives.

Ten years of great success, now everyone knows my name and every Fashion Show is a new success.   People respond to the Cavalli Style and this is reflected in the press.

I continue to experiment and innovate, not only with shapes and colours, but especially with fabrics.

I started printing on denim.   The challenge was to find jeans that were both comfortable and at the same time perfectly adherent.

By its nature denim tends to expand when worn and shrink with every wash… I decided to find a solution and so I created a new denim using classic cotton mixed with Lycra.  This way the jeans become elastic and always fit the figure perfectly!

I then hand printed the denim with my drawings and treated the jeans with sandpaper to give them that ”lived-in-look”…

A success! Since then, the stretch denim has become the fabric of choice for women’s jeans…

By the mid-90s fashion is undergoing yet another major transformation… it becomes darker, more sad, minimalist… the designers propose a style that does not like colours and the shapes become androgynous, monotone, hiding, obscuring the form of the female body…

I wanted to change this trend.  Fashion is something different… it is colour, Joie de Vivre, experimentation, audacity, communication.  Fashion is a celebration of femininity, because every woman wants to communicate with the world around her and find expression in ways that includes clothing, accessories, colours, designs, shapes, textures, fabrics…

I decided then to create a collection completely opposed to the general trend… a collection full of colours, imaginative, provocative, sexy…

This collection was greeted with a great outburst of joy!

Another great success…

Part 2 of 3, to be continued…

I LOVE YOU

Roberto Cavalli Blog

 

Roberto Cavalli Fall/Winter 2015-16

Roberto Cavalli Fall/Winter 2015-16 – details