The Dream Factory is the place where Roberto Cavalli creates his works of art, clothing and accessories to make you feel beautiful, admired, elegant and sensual.
Roberto Cavalli’s office is located on the outskirts of Florence, not far from the 14th century tower, which is his home.
Florence, the cradle of art, is where Roberto finds the inspiration for its natural creations as he is telling us: “Florence is such a special city. I travel a lot, today I am here, tomorrow maybe in London or Paris or New York. New York is a city where I feel more excited, sometimes I say New York is like a drug it gives you so much energy, but afterwards I need Florence, I live to come back here.
I need to continue to breathe art, the air that is in Florence, to walk in my city, to walk in my streets. It’s so charming — Pitti Palace, the Ponte Vecchio, Michelangelo’s David. That is Florence. I love it.”
Roberto’s office is plastered with pictures, and he loves being surrounded by memories: every object tells a story.
The office leads directly to the “black room”, so called because of the characteristic black tile floor. It’s the place where technology merges with artistic inspirations from all over the world and new creations are born.
Past the printing room are the Master Tailors who hand-sew each piece. Here the magic is complete and the fabric is animated as if by an invisible model which emphasizes the preciousness of the printed fabric.