The Dream Factory

The Dream Factory is the place where Roberto Cavalli creates his works of art, clothing and accessories to make you feel beautiful, admired, elegant and sensual.
Roberto Cavalli’s office is located on the outskirts of Florence, not far from the 14th century tower, which is his home.

Florence, the cradle of art, is where Roberto finds the inspiration for its natural creations as he is telling us: “Florence is such a special city. I travel a lot, today I am here, tomorrow maybe in London or Paris or New York. New York is a city where I feel more excited, sometimes I say New York is like a drug it gives you so much energy, but afterwards I need Florence, I live to come back here.
I need to continue to breathe art, the air that is in Florence, to walk in my city, to walk in my streets. It’s so charming — Pitti Palace, the Ponte Vecchio, Michelangelo’s David. That is Florence. I love it.”

Roberto’s office is plastered with pictures, and he loves being surrounded by memories: every object tells a story.

The office leads directly to the “black room”, so called because of the characteristic black tile floor. It’s the place where technology merges with artistic inspirations from all over the world and new creations are born.

Next is the printing room, where colors blend with fine fabrics to produce beautiful colorful fabrics that will go to the master tailors.

Past the printing room are the Master Tailors who hand-sew each piece. Here the magic is complete and the fabric is animated as if by an invisible model which emphasizes the preciousness of the printed fabric.

2 replies
  1. Christine Huang
    Christine Huang says:

    I am a Taiwanese student living in Firenze studying fashion marketing & communication now, and I really really love the style of Cavalli. I really wish I coud have the chance to visit how all the great works are created some day while I am still here.

  2. Mathias
    Mathias says:

    Se mai mi venisse chiesto come immagini il famoso “giardino dell’Eden” credo non si discosterebbe dalla meraviglia che traspare da queste foto. Già dal nome proietta lo spirito verso l’impalbale realtà che adorna il mondo di Roberto, una sorta di “Neverland” dove perdere lo spirito materiale per fuggire nei tessuti, pellami, colori… Perdere forse la razionalità e trovarsi faccia a faccia con ogni tuo sogno, ed a quel punto quale sia la vita reale non è facile a capirlo. Quanti sogni sono nati e divenuti realtà per la semplice mano d’un uomo tanto grande da pensarlo etereo.
    Il posto che mi ritirerei ogni qual volta sentissi bisogno di poesia.

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