247. Where we Create Your Dreams…

Roberto Cavalli247. Where we Create Your Dreams…

Osmannoro is the name of the place where, many years ago, I decided to build the new premises for Roberto Cavalli… the previous headquarters was in Piazza d’Azeglio, in the heart of Florence. It was a fine building, with high ceilings and frescoes… but not best suited to the pace of growth we were experiencing. We had been working in a very tight space…

Osmannoro is located on the outskirts of Florence, in the municipality of Sesto Fiorentino – whose name dates back to Roman times and is derived from the fact that it is located six miles from Florence.

Osmannoro was the logical choice, even if leaving the center of Florence was a difficult decision at the time.
Easily accessible from Florence and surrounding areas via the nearby highway, Osmannoro was a sparsely populated area then and I remember wondering, at that time, if it was not too isolated…

Finally I could have all the space I wanted… an area where I could arrange the large drawing tables… a spacious office with a door that separated me from the printing area… it is now a place where I can express my creativity… mixing basic colors in an attempt to recreate those same colors used by God for this fantastic world…

I remember that as we moved into the new building everything seemed so big, roomy, maybe too big… we used to work elbow to elbow and now we had to use the phone to communicate…

Computers were only used by the administrative office, emails had not been invented and orders arrived by fax. But even at that early stage I started using computers and I had software designed for an Apple II computer that allowed us to calculate the material requirements to fulfill orders received during the fashion shows. In those days computers were relatively slow… it took a whole night to provide us with the details… but still much faster than the two weeks it normally took us to do the same work manually!

The technological development in recent years has allowed me to experiment much more with patterns and colors… speed up the creative process… simulate… create shapes and colors… create dream dresses for beautiful women with the most incredible colors in the universe…

Today, the Osmannoro factory seems to have become smaller… we have grown so much… and those six miles that separate Sesto from Florence have become a fully developed urban area…

Here, in the printing room, is where I can create and play around with the colors… the fabrics… the printing frames…

All my creations are made here in Florence, Italy, by seamstresses with a mastery of skills handed down from yesteryear… with such a unique precision and attention to detail… unrepeatable… every single dress is a work of art…

Dream dresses for “Donne” who make you dream…

Un bacino…

I LOVE YOU

Roberto Cavalli

Roberto-Cavalli-Osmannoro

Roberto Cavalli - Printing on fabric

Roberto Cavalli Florence Headqua

Roberto Cavalli Print Room

sarte

13 replies
  1. Lorena
    Lorena says:

    Impressive!!!! Roberto Cavalli. I LOVE all your work. My mom was a seamstress. I just love, fabrics, colors, dresses etc. You are a true inspiration!!!

  2. arantxa albareda de montemayor
    arantxa albareda de montemayor says:

    es un honor,para mi dedicada a la moda por devocion,y mi medio de vida.tengo una tienda,y diseño para mi tienda.,me gusta vestir a mis clientas,te pongo de ejemplo constatemente,!!!!eres un genio!!!convinando tejidos,y sacando el lado mas sexy de las mujeres!!!!!!las tapas de arriba abajo (no enseñan nada!!!!)y transmiten deseo!!!!te admiro mucho gracias por compartir un trocito de tu trabajo conmigo!!!!comparto tu video en mi facebook!!!!!! si lo quieres visitar es “monte mayor” un abrazo ,arantxa

  3. arantxa albareda de montemayor
    arantxa albareda de montemayor says:

    gracias!!!!una maravilla!!!!como pintais,estampais,(creais vuestros tejidos)y como diseñas!!!las tapas de arriba abajo!!!!y transmiten sensualidad deseo!!!!!ADMIRABLE!!!te comparto con todo el respeto y admiracion en mi facebook “monte mayor”me dedico a la moda!!!!si no te gusta lo quito!!!!mil gracias!!!!arantxa,,,,

  4. Cavallino
    Cavallino says:

    No vabbè…. a me questi video fanno emozionare… soprattutto quello in cui vengono dipinti a mano gli abiti della nuova collezione… brrrrividiiii
    Roberto.. libro finito!!! un capolavoro!! penso che lo ricomincerò da capo.
    Consiglio a tutti questo libro in quanto è un viaggio immaginario dai colori vividi, tra animali e viaggi, sensazioni ed emozioni, esperienze e vissuti di una vita straordinaria.
    Oltre ad essere innamorato della sua Arte, ho scoperto anche un Roberto filosofo e maestro di vita, in quanto mi ha trasmesso tanti insegnamenti… in primis quello di non arrendersi mai e di non lasciare nulla di intentato. Ma soprattutto un Roberto umano e dall’animo semplice che mette l’Amore al primo posto … l’Amore incondizionato verso la famiglia, la natura, la vita.
    Per tutti questi motivi Roberto ha conquistato il mio cuore, e questo libro ha confermato ciò che di lui già sapevo.
    Mi ricordo ancora quando nel febbraio del 2001 mia mamma mi regalò la prima camicia di Roberto Cavalli prima linea. Non siamo una famiglia ricca, anzi… abbiamo sempre fatto tanti sacrifici per andare avanti.
    Era il mio compleanno e avevo appena scoperto la moda di Cavalli : indossando un suo capo mi sentivo un altro… e come ancora oggi , mi sento più forte, speciale… è una magia.. è euforizzante.
    Oggi sono un giovane uomo ma dentro non sono cambiato… ho lo stesso entusiasmo di allora per l’eccentricità, per il distinguermi dagli altri, per il non passare inosservato.
    Come dice Roberto, “siamo belli quando siamo amati”.. e per questo ringrazio la mia famiglia per avermi amato sempre e per avermi reso felice in tutti questi anni.

    E di te Roberto che dire… Grazie di esistere!!!
    Massimo

  5. lucy
    lucy says:

    Dear Roberto! I have thought not a once of a space where such stunning things could be created in. Of course! The reality impresses! Each time I bought the fabric with your logo I scrutinized it attentively and tried to imagine the way it was made. Now I am looking forward to buying something new, not only because it’s beautiful to the utmost, but in a lot of ways it’s excessively healthy wearing clothing made by such a sunny and positive person as you are. I adore wonderful roses upon my favorite dress, once the nature happened giving them the birth in order to make the Earth better, then you were imressed with the view of them, and now I am happy wearing them upon my dress. So, it’s, a not a coinicedence wearing roses and being in the mood. It’s quite a conformity to natural laws. I adore you as much as my favourite roses! By the way the city I am living in is famouse thanks to roses growing in its streets. My best wishes from Ukraine, Lucy.

  6. arantxa albareda de montemayor
    arantxa albareda de montemayor says:

    es impresionante!!!!!tu ultima coleccion!!!!me ha sorprendido!!!!el tenue color!!!!!!un fabuloso trabajo!!!!!por supuesto he añadido tu video a mi pagina de you tube (arantxa albareda)y la he compartido desde mi face de mi tienda”monte mayor”desde el respeto y la admiracion!!!!!un ole!!!!!!!!

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